ARCHON PROGRAMMATIC HOUSE 

Today, Archon Programmatic House announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada)

IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, announced on November 28th, 2022 the launch of the Transparency and Consent Framework (TCF) for Canada. 

TCF Canada acts as a roadmap for publishers, technology vendors, agencies, advertisers, and digital marketers to ensure they work under appropriate legal purposes for processing personal data in the Canadian market. 

TCF Canada provides technical specifications and policy documents to help players in the digital marketing and advertising ecosystem clearly and consistently communicate with end users about how their data is being used, while also providing an opportunity for users to object and manage their consent preferences. 

TCF Canada is another critical piece in the industry’s effort to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centers on standardization.

The added registration of Archon Programmatic House to TCF Canada, further bolsters IAB Canada’s mission to raise the standard and trust in digital advertising across Canada. 

If you’re interested in joining TCF Canada to give consumers full visibility and control over who can process their data in connection with advertising, please visit  https://iabcanada.com/tcf-canada/