ARCHON PROGRAMMATIC HOUSE  Today, Archon Programmatic House announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent Framework (TCF Canada) IAB Canada, the national trade association and thought leader for the Canadian interactive marketing and advertising industry, in partnership with IAB Tech Lab and IAB Europe, announced on November […]

Ads.txt is a component initiated by Interactive Advertising Bureau (IAB) and launched in 2017. It serves as a text file on companies’ web servers to identify which other companies are authorized to sell your inventory to other programmatic buyers. The IAB Tech Lab developed ads.txt to provide more transparency in the programmatic world while fighting […]

Consent Management Platform (CMP) and Google’s CMP Solution for Beginners Publishers need to use CMP! But why? How? And what is that? What is CMP/ Why do publishers need it/ Google CMP (Funding choices) / How to integrate etc? Introduction The importance of data is getting more and more critical each day. Thus, local companies, […]

How can publishers benefit from connecting Google Ad Manager (GAM) and Google Analytics 4(GA4)? Nowadays, there are plenty of tools that help Publishers to analyze their site performance and user experience. Considering that the value of quality content is increasing day by day, Google Analytics, which provides detailed information about site content and user behavior, […]